The paper explores the linguistic expression of companies’ commitment to Corporate Social Responsibility by analyzing frequently occurring words, their collocates and phraseology derived from text through computational means. With the support of corpus linguistics tools and the software package WordSmith Tools 5.0, the CSR disclosures issued on the Web by a sample of Made in Italy companies are analyzed both quantitatively and qualitatively in an attempt to shed some light on a diversified repertoire of argumentative strategies adopted by enterprises to persuade stakeholders of their dedication to sustainability principles.
SELLING HOW GOOD WE ARE: AN ANALYSIS OF WEB-BASED CSR COMMUNICATION IN 'MADE IN ITALY' COMPANIES / Malavasi, Donatella. - ELETTRONICO. - (2014), pp. 302-312. (Intervento presentato al convegno ESD Conference - New York 2014 tenutosi a New York (USA) nel 24 Ottobre 2014).
SELLING HOW GOOD WE ARE: AN ANALYSIS OF WEB-BASED CSR COMMUNICATION IN 'MADE IN ITALY' COMPANIES
MALAVASI, Donatella
2014
Abstract
The paper explores the linguistic expression of companies’ commitment to Corporate Social Responsibility by analyzing frequently occurring words, their collocates and phraseology derived from text through computational means. With the support of corpus linguistics tools and the software package WordSmith Tools 5.0, the CSR disclosures issued on the Web by a sample of Made in Italy companies are analyzed both quantitatively and qualitatively in an attempt to shed some light on a diversified repertoire of argumentative strategies adopted by enterprises to persuade stakeholders of their dedication to sustainability principles.
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